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Haliburton Highlands Land Trust

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home > Archives for Huw Morgan

Huw Morgan

Provincial Government Decides Not to Proceed with Milburn-Kendrick Area of Interest

May 26, 2025

As you may recall from our April newsletter, the Haliburton Highlands Land Trust nominated the Milburn Kendrick Area of Interest for consideration by the Province of Ontario as a candidate for becoming a Conservation Reserve . We were in the process of presenting to the Haliburton County Council and general public at a March 27 meeting. It was cancelled just a few minutes into our presentation due to a medical emergency. We expected it to be rescheduled.

Unfortunately, a few weeks later, the Provincial Ministry of Environment, Conservation and Parks informed us they had decided not to proceed with the process to consider the Millburn Kendrick Area of Interest for designation as a Conservation Reserve. No reasons were given. This decision was made prior to the public, stakeholders and Indigenous groups having a chance to provide input through consultation with the provincial government.

The Millburn Kendrick Area of Interest is an ecologically sensitive area with exceptionally high biodiversity.  It is home to 27 provincially significant species, 26 species recognized as rare and 32 species at risk. A Conservation Reserve designation would have afforded far greater protection to this Crown Land, particularly by preventing logging, mining and aggregate extraction.

The HHLT board continues to focus on other priorities, including clearing the trails of ice storm debris at Dahl Forest, running a busy summer of Discovery Days events, hosting our second Bioblitz at Barnum Creek Nature Reserve and acquiring more private property to add to our portfolio.

Filed Under: Highlands Corridor

HHLT Presents to MOTO Canada

May 26, 2025

MOTO CANADA is the not-for-profit organization representing the interests of the manufacturers and distributors of motorcycles, mopeds, scooters, all-terrain vehicles, side-by-sides and related industries in Canada. MOTO Canada requested that HHLT's Chair, Todd Hall, speak to their members, district managers and dealers to help clarify HHLT's position regarding access to trails in the county, the implications of the Highlands Wildlife Corridor and any proposed conservation reserves.

The meeting was held April 29th 2025 (i.e. before the provincial government's decision not to proceed with the Milburn-Kendrick conservation reserve) via video conference. While the information presented is available on the Trust’s website, it was felt that a synopsis of the information presented would make the information more readily accessible.

If you are interested in HHLT's position on the use of motorized recreational vehicles on Crown Land or Conservation Reserves, this presentation will be of interest to you. The following is a summary of the presentation:

Position on Crown Land use:

HHLT supports all responsible use of Crown land by motorized vehicle trail riders, hunters, trappers, hikers and researchers. We have never advocated for restricting or prohibiting public use of Crown land.

What is the Haliburton Highlands Land Trust (HHLT)?

  • A non-profit, environmental charity.
  • Non-governmental.
  • It is NOT a conservation authority.
  • HHLT does not acquire Crown land, nor do we manage Crown land or Conservationc Reserves. We are no different than any other stakeholder in the county. We do not have any special authorities. We have been a community-based organization since 2005.

What is HHLT’s purpose?

HHLT's purpose is to conserve land and water within Haliburton for future generations. We do this by the acquisition of ecologically sensitive land, research and education and outreach:

  • We acquire and/or manage land representative of Haliburton’s natural landscape and historic/cultural heritage. We only acquire private lands. The process is entirely voluntary. We own about 1300 acres, one property having an ATV trail on it. (since acquisition in 2018)
  • We encourage broad community engagement and understanding through education and outreach. We believe in the importance of education in ensuring our natural and cultural heritage is protected.
  • We conduct research to inform conservation decisions. We share this research with others such as the Ontario Ministry of Natural Resources & Forestry (OMNRF), local planners, Bancroft Minden Forest Company (BMFC), and more recently have offered to share the research with the Ontario Trail Preservation Alliance (OTPA).
  • We encourage and support private land stewardship initiatives which contribute to land and water protection, for example the HHLT Partners in Conservation (PIC) program and the Ontario government’s Managed Forest Tax Incentive Program (MFTIP). HHLT's focus is on conservation not preservation. With conservation the idea is to carefully use resources with the goal of long-term benefit. Using this definition, sustainable logging would be considered conservation. The idea of conservation is distinct from preservation which involves setting something aside from development.

Conservation, Recreation and Commerce in Harmony

HHLT:

  • Recognizes the community’s deep ties with the land.
  • Respects the importance of the land to the local economy, tourism and culture.
  • Envisions a county where a sustainable balance among different interest groups can be established based on our shared belief in the importance of protecting the land.

Why are Corridors Important?

Wildlife corridors are similar to trail corridors – a means of getting from point A to B. The Highlands Corridor;

  • is a significant wildlife corridor, part of one of the most important areas for connectivity east of the Rockies.
  • forms part of the Algonquin to Adirondacks corridor. Wildlife corridors are not of course delineated by hard boundaries. Why then did HHLT make reference to 100,000 hectares? The 100,000 ha was ‘blue sky’ thinking. We know as you do, that animals don’t acknowledge lines drawn on a map. We defined the area to enable discussion of the idea and to focus our research. We had been looking for ways to increase protection of wildlife habitats in this area. One ‘nature-based solution’ is the natural environment’s ability to reduce the effects of extreme rainfall and the potential for flooding. One has only to recall the recurring flooding in Minden to know just how important this is. (Flooding has occurred in 2013, 2017 and 2019. Minden’s Mayor recently noted that Minden wasn’t out of the woods yet when it comes to flooding.)
  • The corridor lands are:
    • rich with wetlands, forests, wildlife communities, species at risk and deep carbon deposits.
    • a nature-based solution to building climate change resilience, protecting lands and
      waters, and maintaining biodiversity.

Species at Risk (SAR) of disappearing

  • Highlands Corridor is home to 96% of the SAR documented in the Haliburton County.
  • The Highlands Corridor supports 47 species at risk, 59 provincially significant species and 82 regionally or locally significant species.
  • For example, the Eastern Wolf, (or Algonquin Wolf) which is currently threatened, (i.e., likely to become endangered); the Golden-winged Warbler which is threatened nationally and a species of Special Concern provincially; and the Eastern Hog-nosed Snake which is threatened nationally and provincially due to its rarity.

Importance of Conservation Reserves

Conservation reserves (CRs) are Crown land with a higher level of protection. Logging, mining and aggregate extraction are not allowed on CRs. Recreational activities such as hiking, and
snowshoeing, use of trails by motorized vehicles and hunting and trapping continue to be allowed.

HHLT has identified an an ecologically sensitive area with exceptionally high biodiversity that we call the Millburn Kendrick Area of Interest (MKAI). The MKAI is 8500 hectares which sounds like a vast area, and it is, but to put it into context - MKAI represents approximately 2% of all lands and waters in Haliburton County.

The MKAI is made up of;

  • 11% Rocky Barrens which is prime habitat to several Species at Risk such as Ontario’s only lizard – the Common Five-Lined Skink
  • 24% wetlands including 5 provincially significant wetland complexes. Wetlands help with flood protection, and absorb/store CO 2 , removing it from the atmosphere thereby
    helping to mitigate climate change.
  • MKAI is home to 22 provincially significant species 26 species that are recognized as rare, and 32 species at risk.

Why isn't existing Crown land protection good enough?

According to the Auditor General (of Canada) in their 2022 report, Biodiversity Loss has Reached Crisis Proportions. Over that past 20 years, the number of species at risk or that have become extinct has doubled (about 4% per year). Biodiversity loss is directly tied to habitat loss, and habitat fragmentation.

By having different levels of protection e.g., CRs and parks, the province recognizes that that basic protection on Crown land is not always sufficient.

Conservation Reserve Process

As you may be aware, the government has decided not to proceed with the process to consider designating the MKAI as a CR. This decision highlights the fact that the creation conservation reserves are under the jurisdiction of provincial governments.

However, to address some of the key concerns, specifically about consultation, a quick overview of the formal government process is worthwhile. When the government made its decision not to proceed, the process was very early in the preplanning stage. If the government had decided to move forward with consideration the formal consultation process would have begun. Unfortunately, the decision was made prior to all key stakeholders having a chance to provide input.

The legislative process mandates several stages for public consultation. It is important to understand that HHLT has no authority to direct or influence these consultations. The process is lengthy and often takes many years with ‘public’, stakeholder and Indigenous consultation happening at several stages.

One concern expressed by motorized vehicle users was that if the designation was ultimately approved, HHLT would administer the management plan. This is not so – an Ontario provincial government official administers the plan.

Stakeholder Support for MKAI

Bancroft Minden Forest Company’s (BMFC) support for the MKCR is based on a variety of considerations including it being a strategic, proactive, economic, and balanced approach:

  • Strategic - The area of interest was determined to not negatively impact on shareholders or the forestry industry because of low timber productivity and high conservation value. Further, it represents an appropriate site to contribute to the Forest Stewardship Council’s (FSC) Conservation Area Network.
  • Proactive —BMFC’s position is that it prefers to work collaboratively with the province rather than risk losing more productive forestry lands without their input.
  • Economic Considerations —BMFC worked with HHLT and the Schad Foundation to ensure that the economic impact of removing this Crown land from production was mitigated through financial and in-kind support to assist with FSC certification, conservation planning, and public engagement. To be clear - HHLT only provided in kind support by sharing research with BMFC.
  • Balanced Approach between conservation and industry — BMFC remains committed to responsible forestry and conservation—this decision allows us to maintain that balance while ensuring our industry remains strong.’

Ontario Federation of Anglers and Hunters (OFAH) Endorses the MKAI. OFAH would have been a key stakeholder in the consultation process, balancing the importance of the designation with the wishes of their members.

OFAH is a conservation-based organization over 100,000 members & 725 clubs. They too have taken a strategic stance:

  • supporting the concept of corridors as they provide ‘uninhibited movement of species.
  • supporting the CR designation as a ‘true win-win for conservation and the people of Ontario, and
  • recognizing the opportunity to ‘maintain landscape level continuity’ while also providing ‘continued opportunity for a wide array of recreational activities.’

OFAH clearly stated their ‘understanding that the conservation reserve designation would not change allowances with respect to hunting, fishing and trapping practices.’

Myths and Misunderstandings

Is the social media claim that HHLT is working ‘to keep Ontarians out of 100,000 hectares in Haliburton County’ true? No, absolutely not.  Aside from our recognition, and respect, of the deep cultural ties that people have to the land, and our support of the ongoing use of the land by hunters, trappers, anglers, trail users, paddlers, naturalists and forestry operations etc., HHLT has no authority to control use or access on private or crown lands.

Does HHLT have plans to own or control the corridor, and curtail public use of the land? No.  HHLT respects the use of lands by a wide variety of users and recognizes the economic, and cultural ties that people have to the land.  This is not changing.

What will happen to the use of trails if the CR designation is approved? Trail use is permitted in Conservation Reserves.  There are many examples of ongoing use in Conservation Reserves that have been in place for many years.

Does HHLT have plans to acquire Crown land in the County? No.  HHLT does not acquire Crown land.

Do I need to be concerned that HHLT’s plans will impact my private property? No.  Private land remains private, with no changes in allowed uses.

Is HHLT planning to shutdown trails on Crown land or Conservation Reserves? No.  HHLT respects the continued use of trails on Crown land and Conservation Reserves by all users.

What is the difference between Crown land and Conservation Reserves in terms of the level of protection? Conservation Reserves are NOT parks, but do have slightly higher levels of protection than is the case for Crown land.  Conservation Reserves do not permit logging, mining or aggregate extraction.

Why hasn’t there been comprehensive public consultation to date? Designation is a multi-step process which was at a very preliminary stage. HHLT has demonstrated that it is committed to discuss the concept with whomever wishes to.

Do provincial Conservation Managers have the authority to close trails? Yes, under the specific circumstances (laid out in the regulations) the province could close trails; however, they have this authority on non-designated Crown land too.

Other Misconceptions:

  1. That HHLT Directors have financial stake in the Trust’s objectives: Directors of the Trust do NOT have financial stake in the Trust’s objectives. All Directors are volunteers. HHLT’s bylaws prohibit compensation.
  2. That HHLT controls CRs by writing management plans, and managing the CR: HHLT does NOT have authority or control over CR activities. HHLT does not write the management plans nor would HHLT manage the CR.
  3. That HHLT advocates for prohibiting hunting, fishing or trapping: HHLT does NOT advocate for prohibiting hunting, fishing or trapping.
  4. That HHLT advocates for closing trails: HHLT does NOT advocate for trail closure.
  5. That HHLT will advocate for turning the Highland’s Corridor into a park: HHLT has no plans to advocate for turning the Highlands Corridor into a park.
  6. That HHLT provided financial support to the BMFC: HHLT did not provide any financial compensation to BMFC. We shared our research data which we do with many organizations, and which we have offered to do with the OTPA – no strings attached.

Conclusion:

HHLT is a non-government organization that seeks to conserve the lands and waters of the County for future generations.

This DOES NOT mean advocating for closing trails or curtailing any responsible recreational or economic use of the land.

Our objectives of maintaining ecological integrity and protecting trail use both require the protection of our natural assets. We are committed to ensuring that these natural assets are protected and to working collaboratively with the provincial and local governments as well as OTPA and other stakeholders such as snowmobile clubs, the BMFC and the OFAH.

HHLT recognizes that these activities are part of our rural landscape. They help generate economic activity and are part of our everyday lives.

HHLT recognizes the deep cultural ties that people have to the land, and both respects and supports the ongoing use of the land by hunters, trappers, anglers, trail users, paddlers, naturalists and forestry operations etc.

Filed Under: Highlands Corridor

Bancroft Minden Forest Company Supports Milburn Kendrick Proposal

March 21, 2025

The Bancroft Minden Forest Company has written a letter of support for HHLT’s advocacy of Conservation Reserve status for the Milburn Kendrick area of interest.

There has been significant public discussion—and in some cases, misinformation—regarding the Milburn Kendrick Conservation Reserve (MKCR) proposal. BMFC has compiled a list of key facts about the MKCR proposal and seeks to address misconceptions circulating on social media.

The letter can be viewed here.

Filed Under: Highlands Corridor

CanoeFM Interviews HHLT’s Sheila Ziman about the Milburn-Kendrick Area of Interest

March 21, 2025

If you are interested in HHLT’s advocacy for creating a Conservation Reserve in the Milburn-Kendrick area of interest, be sure to listen to CanoeFM’s Elizabeth Oakley interviewing Sheila Ziman, a founding member of the Haliburton Highlands Land Trust and a member of the board of directors. You can access the interview here.

The Haliburton Highlands Land Trust is clearing up the rumors and inaccurate information contained in a recent post on social media about the proposed Milburn-Kendrick Conservation Reserve in Haliburton County. The post, shared by more than 1,000 Facebook users, spread false information, saying hunting and other leisure activities would not be permitted on the Reserve once it was established.

Not so, says Sheila Ziman, volunteer founding member and director of the Haliburton Highlands Land Trust. She says the designation they are seeking does not prohibit hunting and allows ATV use on already existing trails. The proposed Milburn-Kendrick Conservation Reserve represents only 8 per cent of the larger 100-thousand-hectare Highlands Corridor and is home to significant flora and fauna. Establishing the Reserve will take years to finalize, she said, and the public will be invited to share their thoughts throughout it.

A County of Haliburton public meeting is planned for March 26 to discuss the Milburn-Kendrick site. For more information on the meeting, click here.

Filed Under: Board of Directors, Highlands Corridor

The Haliburton Highlands Land Trust Achieves Conservation Excellence Certification

March 20, 2025

Conservation Excellence Certification Program Announces First Certified Land Trusts

The Centre for Land Conservation (CLC) today announced the first Canadian land trusts to achieve Conservation Excellence Certification, marking a significant milestone in the evolution of Canada’s land conservation sector.

The six certified organizations represent conservation leadership from coast to coast

  • Couchiching Conservancy, Ontario
  • Haliburton Highlands Land Trust, Ontario
  • Kawartha Land Trust, Ontario
  • Nature Trust of New Brunswick, New Brunswick
  • Ontario Farmland Trust, Ontario
  • Southern Interior Land Trust Society, British Columbia

“This certification represents a watershed moment for land conservation in Canada.” said Lara Ellis, Executive Director of the Centre for Land Conservation. “These six organizations have demonstrated exceptional commitment to conservation excellence. Their certification signals to donors, partners, and communities that they operate at the highest levels of professional practice and conservation impact.”

Protected natural areas are essential to the quality of life of Canadians, providing wildlife habitat and places for recreation, connecting people with nature in their communities, conserving vital biodiversity, and serving as natural carbon sinks that help mitigate climate change impacts.

The Conservation Excellence Certification Program, supported by Environment and Climate Change Canada (ECCC), philanthropic foundations, and individual donors, promotes conservation excellence through third-party evaluation of conservation impact, governance, and organizational sustainability against nationally adopted standards and practices. Certified organizations are authorized to use the Conservation Excellence Certification Trustmark and will be listed in a public registry on the CLC website.

Additional land trusts are currently undergoing assessment, and the program aims to enroll up to 40 land trusts across Canada by March 2026. This program has been made possible due to financial contributions from Environment Climate Change Canada, the McLean Foundation, Power Corporation of Canada, the Echo Foundation and the Michael Young Family Foundation.

Contact: Lara Ellis, Centre for Land Conservation, lara.ellis@centreforlandconservation.org 416-303-7492

Filed Under: Awards, Board of Directors

HHLT Publishes its Code of Ethics

March 14, 2025

As part of its initiative to update its governance, the Haliburton Highlands Land Trust has published its Code of Ethics and Guiding Principles. You can view these documents here.

If you have feedback, please contact our board chair at chair@haliburtonlandtrust.ca

Filed Under: Board of Directors

Joint Statement: Ontario Trails Protection Alliance (OTPA) and Haliburton Highlands Land Trust (HHLT)

February 13, 2025

Re: a collaborative approach to conservation and trail use on Crown Land.

After meeting with key members of the Haliburton Highlands Land Trust (HHLT) early this week, an alliance of four of Ontario’s largest motorized recreational trail use organizations is now preparing to work collaboratively on plans that will protect access to trails within a proposed 100,000-hectare “corridor” linking three provincial parks and a vast network of trail systems throughout the Haliburton/ Kawartha region.

Commenting on the outcome of the February 10 meeting, Joel Castonguay, President of the 6,000-member Ontario Federation of Trail Riders (OFTR) said, “We certainly had some initial concerns when we went into the meeting, but, after a really good exchange, it’s clear we’ve got a tremendous opportunity to protect and grow our access to Ontario’s trails and the great outdoors.”

Todd Hall, Chair of the Haliburton Land Trust, agreed, noting there is a lot of common ground between the land trust and the trail-use communities. “Our objectives of maintaining ecological integrity and protecting trail use both require the protection of our natural assets. We are committed to ensuring that these natural assets are protected and access to Crown land trails by ATVs, off road motorcycles and 4WD vehicles remains. HHLT’s decision to support the designation of ecologically sensitive lands as Conservation Reserves was deliberate. The designation provides enhanced protection of the natural landscape and its critical functions while recognizing and respecting other uses such as trail use. These activities are part of our rural landscape, they help generate economic activity, and they are a part of our everyday lives. HHLT commits to working collaboratively with the Alliance and other stakeholders,” he explained.

Kawartha ATV Association (KATVA) President Carolyn Richards also expressed optimism stating, that by working together with HHLT, the off-road community can build a sustainable model that can be used across the province to protect trail access as
Crown land designations change and conservation efforts evolve.

KATVA and the Haliburton ATV Association (HATVA) are among two of the largest ATV clubs in Ontario and have stewarded trails within the Haliburton Corridor for over 20 years.

“HATVA and KATVA look forward to working in partnership with the HHLT in offering to the motorized and non-motorized public one of the best trail systems in Ontario while also protecting our natural environment,” she added.

Peter Kendall, Executive Director of the Schad Foundation, was equally optimistic, noting that a partnership with the motorized trail-use community will bring a host of benefits. “The dedicated efforts of this community are responsible for many of the world
class trails we have in Ontario. We look forward to working with the motorized trail use community and leveraging their wealth of knowledge, experience and expertise to advocate for greater protection and expansion of Ontario’s trails”.

Going into the February 10 meeting, Peter Wood, President of the Ontario Federation of 4 Wheel Drive Recreationalists (OF4WD) questioned the need for reclassification of the General Use area crown land to a Conservation Reserve but was greatly encouraged by the desire for the Lands Trust to work with the trails and outdoor recreation community on a plan to protect our access to these important public lands. “This is a great and ground- breaking opportunity to work together with the conservation
community on what we hope will be a long-term, collaborative effort.”

OF4WD, the OFTR, Kawartha ATV and Haliburton ATV Association (HATVA) are all part of the province-wide Ontario Trails Protection Alliance (OTPA). All of the OTPA organizations support multi-use trail systems and have a long history of land
stewardship, safety education, investment in trail development and maintenance and codes of responsibility.

“It became apparent very quickly that the OTPA can — and should be — a prominent partner in our efforts,” concluded Luke Ridgway, Manager of the Ontario Conservation Accelerator program that is driving investment into a variety of conservation projects. “The environmental conservation and trail user communities are ultimately interested in the same thing: the long-term sustainability of our activities on the land within the forests, lakes, rivers and wildlife which brought us there in the first place,” he said.

Ontario’s largest Conservation Organization, the Ontario Federation of Anglers and Hunters (OFAH) also attended Monday’s meeting. “OFAH spokesperson Matt Robbins remarked that a collaborative approach to protecting and enhancing our natural
resources is not only necessary but critical to ensure our respective interests are represented and that conservation efforts are broadly supported.”

Following Monday’s meeting, HHLT and OTPA have agreed to share further information, including detailed trail mapping, trail user information and more, with further meetings planned to discuss protection of trail access and to set up a permanent input/ advisory role for the motorized trail use communities.

Contacts for more information:
For HHLT:
Todd Hall, HHLT Chair
705-457-3700
chair@haliburtonlandtrust.ca

 

OTPA:
Lisa Thomson, OTPA Chair
705-466-2747
Lisa.thompson@oftr.ca

Filed Under: Highlands Corridor

Special Announcement – Land Purchase Opportunity

October 26, 2024

Help Us Protect The Hadlington Property

The Haliburton Highlands Land Trust has been given an opportunity to purchase a large property within the Highlands Corridor. This undeveloped, 100-acre property (40 ha) in Highlands East contains forests, wetlands and 3.5km of natural river shoreline. It is rich in biodiversity and natural habitats and would be a great complement to our existing 5 properties.

Photograph of Hadlington Reserve
Hadlington Creek wetland supporting 3 turtles at risk
Endangered Black Ash tree with uncommon Lungwort Lichen
Endangered Black Ash tree with uncommon Lungwort Lichen
Rock Barrens with signs of healthy snake populations
Rock Barrens with signs of healthy snake populations

The Haliburton Highlands Land Trust has set a goal to raise $75,000 by December 31 to purchase this new property and we need your help!  We have set up two fundraising initiatives to meet our goal: an online auction and a fundraising campaign on CanadaHelps.

PROGRESS SO FAR

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88%

ONLINE AUCTION

We are holding an on-line auction from Sunday November 17, 2024 through to Sunday December 8, 2024. It's a great place to shop for holiday presents! Please check on all the fantastic items and bid often! You can register to bid on the welcome page. Please bid generously to help us raise money for our land acquisition project.

Register For Our Auction

CANADA HELPS FUNDRAISING CAMPAIGN

We have set up a fundraising campaign on Canada Helps that will run until we have met our target. Please forward this important opportunity on to your friends and family. Let’s work together to protect the lands and waters we all love!

Donate Now
2024 Galabid Auction Hadlington Infographic

Filed Under: fundraising

Todd Hall Elected as HHLT Chair

June 30, 2024

Todd Hall 2

The Haliburton Highlands Land Trust (HHLT) elected Todd Hall as Chair of the Board at its Annual General Meeting on June 13, 2024.

Todd comes to the HHLT after a career furthering sound environmental practices in organizations and governments across Canada and around the world.  He has been the Director of Sustainable Development for OPG, President and Executive Director for the Auditing Association of Canada, and continues to serve as chair of the ISO subcommittee on Environmental Auditing and Related Practices and is a Director with the Centre for Land Conservation.

He serves on HHLT committees such as the Lands Committee, and Governance Committee.

Todd was a principle author of Climate Change Adaptation Strategies for the electrical sector in Canada, and for local governments. He has a passion for stewardship of our natural heritage, and a commitment to protect it for future generations.

Todd holds a Bachelor of Environmental Studies from the University of Waterloo.

He has been a seasonal resident of the Haliburton highlands for over 35 years.

Todd succeeds Shelley Hunt, who has agreed to stay on as Vice-Chair and continue to contribute her knowledge and experience to HHLT's board.

For more information on Todd or the Haliburton Highlands Land Trust, please contact Christel Furniss at admin@haliburtonlandtrust.ca

Filed Under: Board of Directors

Adrian Martin Joins the Land Trust Team

June 9, 2024

The Haliburton Highlands Land Trust is pleased to announce that Adrian Martin is joining us for the summer as social media coordinator. You may have already noticed an uptick in the quality and frequency of our social media posts thanks to Adrian's efforts.

Once a Haliburton native (West Guilford to be exact), Adrian recently spent 13 years living the fast life in downtown Toronto. He climbed the corporate ladder, holding technical digital marketing roles in large media agencies, companies that planned and executed advertising campaigns for large brands. He led analytics, search engine marketing, and social media advertising campaigns for brands across a wide breadth of industries. From consumer packaged goods, to retailers, to electronics, finance, and automotive, he eventually rose to lead an entire department of digital specialists. Next trying his hand client-side at an e-commerce software company. He became disillusioned with the "growth at all costs" fervour of the tech world, as it increasingly came in conflict with his personal values.

Outdoors activities and nature especially have been central throughout his life. He has been privileged to experience much of Canada by trail, canoe, or by car. Highlights include hiking the West Coast Trail on Vancouver Island, canoeing the Yukon River, and hiking Gros Morne. Back in Toronto, with hours spent in the car every weekend hiking sections of the Bruce Trail and frequent weekend trips back to Haliburton to visit family, it just wasn't making sense anymore. So, Adrian and his wife Kalyna decided to make the leap and move up to Haliburton in 2023.

Experiencing a layoff from the tech company, pushed Adrian to start his own consulting business, and now he is focusing on supporting local, sustainable, and socially conscious businesses. Since last summer he has been volunteering on the HHLT communications committee, working on new pages for the website, setting up back end analytics, and helping run the social media channels. He very much supports HHLT's mission to protect nature for future generations.

You can now find him in Ingoldsby or at the cottage on Little Fletcher near Dorset with Kalyna and their 10 week old baby girl Avery.

Filed Under: Staff Announcements

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P.O. Box 1478
Haliburton, ON K0M 1S0
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